Australian Business Search Directory

Catering to Australia's small & medium businesses (SMBs), Dot Marketing specialises in tailored website strategy, website reviews and website marketing implementation. Dot Marketing meets the needs of businesses that expect — and require — their websites to play a key role in business development in 2009. The consultancy is founded by Clare Lancaster, an online marketing professional since 2001. Businesses can choose how they want to work with Dot Marketing — as a consultancy or as a complete service provider.

Brisbane, Queensland (PRWEB) January 23, 2009 — Brisbane's Clare Lancaster today announced the launch of her Digital Marketing company, Dot Marketing (http://www.dotmarketing.com.au).

Catering to Australia's small & medium businesses (SMBs), Dot Marketing specialises in tailored website strategy, website reviews and website marketing implementation.

A seasoned online marketer with more than nine years experience, Clare says she founded Dot Marketing to meet the needs of businesses that expect — and require — their websites to play a key role in business development in 2009.

"Smart businesses are developing online marketing strategies that sit alongside their traditional business and marketing plans, and they're optimising their websites for search engines, so they can be found when their prospective customers are ready to buy."

"Dot Marketing is all about helping businesses get more profitable results from their websites using the most suitable strategy and type of website marketing — from Blogs to Search Engine Optimisation or participation in Web 2.0 services like Twitter."

"Our services are designed to attract quality website visitors who will convert into customers," says Clare. "Whether that's more leads, sales or product views."

Importantly, Dot Marketing adopts a flexible approach, well suited to the variable budgets of the SMB market. "We can handle both strategy and implementation, or strategy alone, allowing the client to minimise costs and implement inhouse," says Clare.

"In today's economic environment, businesses — particularly SMBs — are right to watch their spending," she continues. "It's now more important than ever to receive tangible results from any marketing spend."

"And that's the beauty of the Internet," she says. "Everything's one hundred percent measurable. With the right strategy, you can precisely monitor the return on every single cent you invest. That makes it ideal for all budgets."

Throw in social media services like Facebook, LinkedIn and Twitter, and their accelerating adoption by businesses around the world, and, according to Clare, you have "a marketing media with unbeatable reach, immediacy and measurability."

"The Internet is the world's second most commonly used medium after television, and 85 per-cent of people use search engines to find new sites. Now, smart businesses know that an effective online presence is an essential business asset. They also know it doesn't just happen by itself. Just like traditional forms of marketing, online marketing requires a sound strategy and expert implementation," says Clare.

Clare has over nine years of commercial Internet experience and a Bachelor of Arts (Communication Design).

Dot Marketing is a consultancy specialising in website strategy, website reviews and website marketing for small to medium businesses. Dot Marketing serves the needs of businesses who require more revenue from their websites. For more information about Dot Marketing please visit the website at http://www.dotmarketing.com.au. All local and international inquires are welcome.

Author: Clare Lancaster

More than 100 Internet Marketers, Advertising Agencies and Businesses Executives gathered recently for Pay Per Click Summit in Boston, an educational two-day workshop where leading industry experts from Microsoft and more shared strategies to increase internet marketing ROI. Attendees walked away with expert strategies, tools, manuals and case studies to take back to their offices and incorporate into their marketing programs.

Boston, MA (PRWEB) March 12, 2008 — More than 100 Internet Marketers, Advertising Agencies and Businesses Executives gathered recently for Pay Per Click Summit in Boston, an educational two-day workshop where leading industry experts from Microsoft and more shared strategies to increase internet marketing ROI. Attendees walked away with insider tips, tools, manuals and case studies to take back to their offices and incorporate new strategies into their marketing programs. Attendees had the opportunity to meet and discuss with industry experts how to better position their company and promote their products and services on the internet.

The event was very successful as every attendee walked away with the tools necessary to better manage their ad campaigns and make immediate changes to increase sales and lower ad spend–ultimately increasing their bottom line. The sessions presented a wealth of information on marketing strategies for anyone working in an agency or managing marketing for business. It's only going to become more important as time goes by! PPC Summit Chairman Mary O'Brien, former Yahoo! Search Marketing Director, was joined by Keynote speaker Kelly Thomas, Product Marketing Manager at Microsoft Digital Solutions and other industry gurus who shared proven strategies to increase online marketing market share. The event was designed to teach "How-To" Pay Per Click and search engine marketing best practices from real-world case studies. "The event was very successful as every attendee walked away with the tools necessary to better manage their ad campaigns and make immediate changes to increase sales and lower ad spend–ultimately increasing their bottom line." said O'Brien, PPC Summit Chairman.

The Summit is designed to meet the needs of all skill levels from beginner to more advanced learners. Participants included internet marketing agencies, SEO agencies, traditional marketers, business owners, managers and executives who came from all company sizes to learn from the expert trainers and industry leaders. "The sessions presented a wealth of information on marketing strategies for anyone working in an agency or managing marketing for business. It's only going to become more important as time goes by!" Carri Gregorski of Eric Mower and Associates.

During the two full days of training, Summit trainers shared Internet Marketing strategies in sessions: Expanding Search Engine Coverage to Smaller Engines, Strategies for Yahoo! Search Marketing, Successful Content Network Advertising, Advanced bid Strategies and Management, Effective B2B Marketing and Pay Per Click, Landing Page Testing and Tuning, and Google Tools – Website Optimizer among other hot topics. Anyone interested in staying informed about industry trends and developments are urged to take advantage of the Internet Marketing tips covered in the PPC Summit Secrets Revealed email newsletter. Sign up information can be found at http://www.ppcsummit.com.

The workshop was sponsored by Business.com, Engine Ready, Marin Software and Sedo. It is one of five Pay Per Click Summits being held around the country, Canada and London. PPC Summit 2008 workshops are scheduled for: Vancouver (March 31-April 1), London (April 14-15), San Francisco (May 19-20) and Los Angeles (Sept. 2008).

PPC Summit is gearing up for the next workshop scheduled for Vancouver on March 31-April 1 at the Sheraton Wall Centre where headliners will be Kelly Thomas from Microsoft and Jonathon Stoner from Google. All interested participants should register online by the early bird date to save $200.

http://www.ppcsummit.com/overview.html?PRWEB4

Author: Kelly Larsen

Internet marketing company instrumental in the launch of new web site animation for brand experience.

Bloomfield Hills, Michigan (PRWEB) September 4, 2008 — SmartFinds Internet Marketing announces the development and launch of a new interactive web site animation. The animation was developed for Guardian Industries as part of the company's larger project to enhance the functionality and overall experience of the company's website.

Internet Marketing

This was truly a team effort in working closely with Guardian Industries' marketing team to develop the interactive web site animation We are very pleased to have been a part of the process. Together with SmartFinds, we've created a Guardian brand experience that exposes people to the breadth of our product offering With one click, customers are delivered to appropriate areas of the site based on their interests. We've made it much easier for our customers to find what they're looking for. "This was truly a team effort in working closely with Guardian Industries' marketing team to develop the interactive web site animation," commented Melih Oztalay. "We are very pleased to have been a part of the process."

The dynamic and interactive animation shows how Guardian Industries is involved in everyday life. The new graphic loads on the home page showing a landscape with urban skyline, residential neighborhood and a car. Visitors can scroll over the buildings, homes or car; and "hot spots" indicate where Guardian Industries makes a particular product for that application. The company is a leading global manufacturer of glass, automotive and building products.

"Together with SmartFinds, we've created a Guardian brand experience that exposes people to the breadth of our product offering," said Earnest Thompson, Guardian's director of corporate marketing and brand management. "With one click, customers are delivered to appropriate areas of the site based on their interests. We've made it much easier for our customers to find what they're looking for."

SmartFinds Internet Marketing provides corporations with complete digital marketing solutions. CEO Melih Oztalay has fifteen years experience with Internet and digital services in developing strategies that utilize all facets of the World Wide Web. The company's major focus is to develop multi-directional marketing campaigns to drive traffic to client websites from more than just search engines.

About Guardian Industries Corp.
Guardian is a diversified global manufacturing company headquartered in Auburn Hills, Michigan, with leading positions in float glass, fabricated glass products, fiberglass insulation and other building materials for commercial, residential and automotive markets. Through its Science & Technology Center, Guardian is at the forefront of innovation including development of high performance glass coatings and other advanced products.

Guardian, its subsidiaries and affiliates employ 21,000 people and operate facilities throughout North America, Europe, South America, Asia, Africa and the Middle East. Visit www.guardian.com

About SmartFinds Internet Marketing
SmartFinds is a digital marketing agency providing mid- to large-sized corporations with digital creative, digital marketing, and digital advertising solutions for the Internet. The most critical element of SmartFinds Internet Marketing service is the creativity and imagination to apply the technological aspects of the digital marketplace to the marketing objectives of a particular business. Initial research provides SmartFinds the ability to develop a digital strategy that can be measured every step of the way. Some of SmartFinds clients include Delphi, Flagstar Bank, Guardian Industries, McCann Erickson, and Vietnam Veterans of America. You can learn more about SmartFinds at www.smartfindsmarketing.com

Contact:
Doug Menzer
P.O. Box 370
Bloomfield Hills, MI 48303
doug@smartfindsmarketing.com
(866) 501-5758

Author: Doug Menzer

Umniah, which is considered today to be the fastest growing telecom service provider in the Kingdom, was able to acquire a considerable share of the local mobile telecom market in a record time of less than 5 years, whereby the company’s subscriber base recently grew to encompass more than 1.6 million subscribers, increasing Umniah’s market share to 27%.

Umniah launched its operations in the Jordanian market in June 2005 and successfully made a strong entrance into one of the most highly competitive markets in the region, proving itself a leading provider of quality integrated telecom services (Mobile, Internet and Business Solutions) that offer great value for money by adopting strong strategies and a sound infrastructure. In addition, Umniah’s success can be attributed to its close follow-up of current market developments and client needs across all segments, which it places at the forefront of its priorities. One of the most important services that Umniah was the first to introduce to the local market is its per second billing proposition, which positively affected the directions of the market and the nature of offered telecom services. Umniah was also the first in Jordan to implement a 2.75G network, which offers great coverage both inside and outside the Kingdom and provides an advanced service system. It was also the leader in providing the Umax service, its own brand for WiMAX (Worldwide Interoperability for Microwave Access). In addition to its Umax service, Umniah also provides UDSL Internet services. 2010 Al Bawaba (www.albawaba.com)

As marketing on the internet has evolved one thing has remained consistent and that is the importance of compiling an email list of potential customers. Growing your business by using an email based marketing campaign continues to be a very effective strategy.

With the internet landscape continually changing one would assume that there must be a more efficient manner for businesses to build an email list of potential customers.

One of the most noticeable changes taking the internet by storm in the recent past has been the growing popularity of online social networking sites. The internet community has flock to these sites in droves and this trend shows little signs of slowing down. The result has been more effort invested into tapping the potential of these sites for business purposes.

One of the top social networking sites online today namely Twitter has become a popular a target for online entrepreneurs. Due to its huge base of users this site is prime internet real estate for marketers. The question here concerns the most effective way to harness the traffic off this site and channel it into your business funnel and build an email list of people who have an interest in what you promote?

Here is a simple 4 step strategy that has proven to be effective for siphoning traffic from Twitter for online business purposes

Open an Account

This seems simple and it is but there are just a few things you will want to pay attention to as you register for your account.

Use either your name or business name as your user ID. This will lend more legitimacy to you in the eyes of other users. Many people use clearly falsified identities which tend to repel other users. If someone is ‘hiding’ behind a false identity would you trust them?

The other thing you want to do is to have a picture of you or at least a avatar of some sort that represents your business.

Search the User Base

Twitter has a very simple method for searching their site based upon ‘people’ search or keyword searches. Using keywords that are relevant to your business do a search and then follow the people and/or businesses that come up in the results. Also follow some of their ‘friends’ so that you are now ‘intermingling’ with people who share your ‘business’ interests.

Share Useful Information

After a short period of time you will develop a list of your own followers. First off remember Twitter is a ‘social’ site therefore most people are NOT there to be sold. You need to first develop a relationship with them much like you would do in any email based marketing campaign. Once you have done that you will be in a better position to promote to them.

Locate information or resources that would be of interest to the people who are following you and then post it or at least links to it on your own blog. At this point you can now direct your followers over to your site to view this information.

Place an Opt In Box on Your Blog

Now that you have followers visiting your blog for the information you are sending to them you can create and place sign up form on it offering a free giveaway. You are now on your way to developing a sizable email list of people you have attracted from Twitter who share an interest in what it is you do.

As marketing on the internet continues to change some things remain the same. An email based marketing campaign continues to prove effective at accelerating the growth of any online business. One significant change however is the growth of online social networking sites. Their growing popularity has created huge population bases which present tremendous business potential for online entrepreneurs. It is now a matter of learning how to siphon traffic away from these sites and onto your email list. As mentioned Twitter is one of the top social networking sites which presents enormous marketing potential due to the size of its user base. By following the simple 4 step strategy reviewed above you should be able to divert plenty of traffic from this site and onto your email list. At that point you can commence an email marketing campaign that should help boost your sales and grow your business.

Author: TJ Philpott

Openwave Systems Inc., a developer of mediation platforms and tools to mobilize the Internet, announced a joint collaboration with Digital Solutions Group, a provider of online strategy consulting, web application development and hosting and management services,.

According to the companies, the agreement is for DSG to distribute Openwave products while providing professional services to operators in Africa and sub-Saharan markets. The solutions will consist of Openwave’s context-aware mobile internet mediation and mobile analytics offerings, with professional services from DSG. The integrated solution is designed to be a way for mobile operators to monitor, manage and monetize the mobile internet in markets.

“Operators in markets are exploring ways to deliver mobile internet services that can help them effectively compete in the open internet,” said Alan Park, senior vice president of Worldwide Sales, Openwave. “Openwave’s context-aware mediation and mobile internet solutions enable partners and customers to create and deliver mobile internet services that can help them add intelligence to all types of traffic including web, voice, messaging and video.”

The initial roll out of the software solution will be powered by the Openwave Mobile Internet ReadySet, a prepackaged platform that provides operators with a central point from which to offer new, revenue generating, mobile internet services. This roll out will be accompanied by Openwave Mobile Analytics, a solution that provides analytics and reporting for mobile devices, as it is designed to offer network operations managers and marketing executives a view across all aspects of mobile data activity.

((Comments on this story may be sent to newsdesk@closeupmedia.com))

Drive Social Media presents a conference on:

Successful Social Media Strategies

Wednesday 17 March 2010 at 10am atThe Kissos Hotel Paphos

Presented by John McGrann MBA ACMA AIMC

Social Media Marketing is the fastest growing way of generating new leads and business using internet based sites like Twitter, Facebook, LinkedIn and more.

Promote your website or business through social media

Support marketing, public relations, and customer service

Powerful strategy to gain connections and attention

Leverage communication and collaboration in your organisation

Generate website traffic and leads for your products or services

More than 400 million potential customers online

Programme:

Social Media Marketing Fundamentals

Twitter

Facebook

LinkedIn

You Tube

Customizing the Success Cycle

Case Studies of Social Media Successes

Blogging & Personal Brands

Time Management & Niche Sites

Measuring Return On Investment – ROI

Social Media trends and predictions

Top 10 Keys for Success

Online follow up training sessions

Our fantastic conference fee of just 99 includes:

Attendance at the 1 day ‘Successful Social Media Strategies’ Conference

Buffet Lunch

Coffees

Follow up online training presentations

Follow up consultation

http://drive-social-media.com/cyprus/ 2010 Al Bawaba (www.albawaba.com)

In SEO process developing Meta tags is one of the most important and difficult task. Based on the ongoing analysis and keywords our SEO’s shall form an optimal class of Meta tags combining title, considered to be the most important tag as per Search engine optimization is a technique and it is incredibly important for natural and organic search results. This technique will optimize your website in a way that it is easier for the search engines to show it in their search results. SEO is very important in order to make your website in reach of potential visitors / customers.

Cignus Web Services ensures that your website gains highest possible rank within Google, yahoo, MSN live search and other leading search engines. We use it as a major tool for marketing your website. We are just bound to make you profitable with search engine optimization tool.

SEO makes sure that the search engines do not overlook your web site. In addition to on page search engine optimization you should also be doing extensive linking and off page optimization techniques.

We will increase your online traffic and sales

We will discuss your specific requirements with you and then recommend a search engine optimization plan (SEO) that will suit your budget. At Cignus Web, we are flexible in our approach to providing Search Engine Optimization solution

Some of the stages in the SEO process are outlined as follows:

Categorize defining key words

This assigns your team as well as our team to come up with best possible out-come founded key phases for deriving best results throughout this program. Your industry would be reached and a creating session will be under taken to arrive at a best set of keywords/ key phrases pertaining to you business awareness.

Meta Tags

As search engine ranking is concerned, description and key word. With this process Cignus Web develops Meta tags for each web page for client’s site. It concentrates on each product or service that is described on the page, thus covering a wide range of keywords.

Competition Analysis

Competition analysis is a procedure of making an absolute research on your competitors. This competition analysis will help in set up a strategy to attain top position in search engine and maximize its presentation and gain business.

Content Analysis

In this step we review content of your website. We promise that content that we will change should be search engine friendly and always should have its innovative meaning.

HTML Code

In the web page HTML Code cleansing is a process and is used for analyze and review the code and fix all errors at the same time. We will manually change all codes that are automatically formed at the time of design and are useless.

Image Optimization

On page optimization is most important step in Image. Search engine specialists of our company will optimize all images on your site to decrease its site retaining its quality and resolution so that page can load quickly and images could be optimized according to search engines.

Author: Jemima Holbert

(ArticlesBase SC #1240344)

Author: Richard Legg

Ten Golden Rules teams' free podcast for iPods and computers has been chosen as a finalist as "Most Effective Use of Emerging or Innovative Media"

Boca Raton, FL (PRWEB) April 23, 2009 — TenGoldenRules.com announced today the Ten Golden Rules of Internet and Website Marketing podcast has been nominated as a finalist by the South Florida Interactive Marketing Association. The podcast has been chosen under the category of "Most Effective Use of Emerging or Innovative Media." With almost 100,000 downloads, the Internet advertising podcast has created a community for business owners, and those who want to learn about the Internet. From the beginner to the novice, everyone is encouraged to participate.

Most Effective Use of Emerging or Innovative Media Most Effective Use of Emerging or Innovative Media. The podcast has created a community where people from all backgrounds are able to connect. Through our digitized k7 line, listeners call in and record their message which is then replayed on the show. We continue to receive numerous calls for each show with new tools to use, and people asking questions about ways to improve their business We thank the SoFIE community for our nomination and are excited to continue to build a community for our listeners. Jay Berkowitz and the team at TenGoldenRules.com started the free podcast for iPods and computers almost two years ago. Each episode offers cutting edge strategies for internet marketing, social media marketing, Web 2.0 tactics and search engines placement strategies. Each episode features an interactive community and contains interviews from industry experts such as Craig Newmark, founder of Craigslist, Google's Matt Cutts, Avinash Kaushik analytics evangelist, and social media expert Chris Brogan, to talk about business success stories and emerging trends about Internet advertising and website marketing.    

"The podcast has created a community where people from all backgrounds are able to connect. Through our digitized k7 line, listeners call in and record their message which is then replayed on the show. We continue to receive numerous calls for each show with new tools to use, and people asking questions about ways to improve their business," said Jay Berkowitz, founder of TenGoldenRules.com. "We thank the SoFIE community for our nomination and are excited to continue to build a community for our listeners."

The Ten Golden Rules is a free podcast for iPods and computers that can be downloaded from numerous sites including iTunes. It fosters an interactive community and encourages people of all skill levels to call and ask questions or provide information on tactics, events or knowledge helping improve people's marketing and business skills. The podcast has become a place where Internet users are finding information about business, marketing, advertising, politics, business and entertainment. The 10 Golden Rules Internet Marketing Podcast features leading edge strategies and tactics for business owners and website managers. For more information please visit http://podcast.tengoldenrules.com/.

About Ten Golden Rules:
Ten Golden Rules is an internet marketing promotion and advertising firm based in Boca Raton, Florida helping companies develop search engines placement strategies. The search engine marketing consulting firm helps firms develop the best Internet marketing ideas and strategies for driving traffic to you website, using SEO tactics and creating ideas for marketing on the Internet. The 10 Golden Rules Internet and Website Marketing Podcast is available at Podcast.TenGoldenRules.com and on iTunes. For more information please visit www.TenGoldenRules.com.

Author: Jay Berkowitz